Everything about the 4 p’s of marketing

Marketing strategies are a main back bone to any business. There are 4 Ps governs the whole marketing strategy and those 4 Ps of marketing are Product, Price, Promotion and Positioning. These 4 P’s of marketing will evaluate your strategy as weak or strong. Many biggest business giants also follow these four things in detail in planning their marketing strategy. This is the stepping stone to take your marketing towards success. If these 4 P’s of marketing are fulfilled in the required manner then marketing will becomes a floral path. Let us see in detail each one of these 4 Ps of marketing.


The product you planned to market should be of well in need by the public or your prospective customers. This is the reason why it is given more prominence in the 4 Ps of marketing. If it is not that much in need by the public then it is your marketing strategy first step to make it a must and should need by the public. This way of approach makes your next step of marketing quite easy and successful.


This is very much vital part of any marketing. Before marketing your product a wide range of survey should be done about the fixing the price for your product. This survey can give you an idea about competitor’s prices on the similar product. This way you can fix up on best suitable affordable price for the customers. This way you can make the whole marketing strategy successful. This is the reason why price is made part of 4 Ps of marketing.


When you are promoting your product all the necessary plans should be made towards the success of the product. This promotion should be in a way that all can accept your product in spite of being novice to them all. This way some discounts, gift coupons, gift galore should be introduced in your promotion. This way a product can be made familiar with the users. This is not only brings popularity to your new product also starts to accept it as a part of their life. This is the reason 4 Ps of marketing got importance in the whole marketing strategy.


Positioning is another important factor of any marketing strategy. This positioning makes the user to relate with the product very easily. Through this positioning one can access the product and its details. When this positioning is accessible it makes the customer to give a try. This way a product can be made more familiar to the customer base. This positioning also includes product as well as all product related details too. A novice product can be made interesting through the in depth details about that product. So positioning all details of the product within the reach of the customer can make it more popular.

This is the way 4 Ps of marketing got its importance in whole marketing strategy. If these 4 Ps are fulfilled in the explained way then whole marketing strategy will run towards great success. This is the reason why all the companies give more importance to the 4 P’s of marketing.