I am sure you've heard people saying that there are 3 most important things when it comes to running a business. Those 3 things are: location, location, location. It's an old saying and still holds true in most cases, but did you realize there are 4 p's of marketing that you should definitely be paying attention to as well? Those p's are: product, price, place, promotion and we'll be talking about each one of them here.
You might be a very talented marketer with a whole lot of charisma and skill, but if your product is not good, you will innevitably fail. You can trust me on this one. On the other hand, if your product is good and your market likes it a lot, it will practically sell on its own. Your customers will turn into salesmen that will tell everyone how great your solution is.
Have you heard the saying that price does not matter? Isn't it funny that we always find money for what we really want? Now, this does not mean that you should be charging a whole lof of cash for something that's barely worth $27, but you should definitely charge as much as you're comfortable with. Just focus on providing value with your product and you'll be fine.
This is location. It's mostly important because no matter how great what you're selling is, or how much of a marketing genius you are, if no one sees your offer, you're not going to do too well. Be sure that you locate your business where people in your market will be able to come and see it.
This is where your marketing comes in. There is a reason why this is the last "p" that we have on the list. Before you promote anything, you have to be sure that you have the right product that's also priced correctly and you figured out a way for people to notice you. Now, the last thing is what are you going to sell to them and how are you going to do it? How are you going to communicate to people what you have?
This last "p" might seem a little scarry at first, especially if you don't have much experience marketing products, but there is one thing to remember about promotion: it really does seem harder than it actually is.